Our Greeters will delight and professionally answer your clients calls from Monday to Saturday – 8am to 10pm. That’s a whooping 14 hours of our brilliant virtual receptionist service.




Business goals that make sense

Article written by Jannie Rossouw, Head: Sanlam Business Market

In a previous article, namely “The roles my business fulfils”,  I suggested that it would be productive to identify the roles (eigth in total) fulfilled by your business.  Further you also have to decide which one of the roles could benefit your business most if it should improve dramatically.

The focus of this article is the provision of guidelines in order to formulate goals for the eight chosen roles.

A few principles apply:

  • The planning horizon for the formulation of goals for the purposes of this exercise is 12 monthsfrom now.
  • It would be sensible to create at least 1 goal per role.
  • The role you chose as the focus role should have 3 to 5 goals.

It is relatively easy to set goals if you adhere to the following guidelines:

  • Use the “SMART” principles.
    • = Specific
    • M = Measurable
    • A = Appropriate
    • = Result or process goal
    • = Time-based

          General: Start with a verb

  • Examples:
    • Make a profit of R2.5 million by _________________(date) (example of a  result goal = specific end date)
    • Develop two new product lines by _________________(date)
    • Establish a new distribution channel by ______________________(date)
    • Identify five new ways of marketing my/our value proposition by ___________________________(date)
    • Do a monthly client satisfaction survey (example of a process goal = recurring)
    • Identify two new sources of clients by ________________________(date)

Tip: It works well if you have a page per role for the formulation of your goals.
Goals are the steps to success” – Jannie Rossouw

To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straight forward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success

Go to www.sanlamgameplan.co.za to download your free copy.


  • February 2, 2021

    I LOVE you posts! I am already missing you but I am so happy that you and liz and families will enjoy Christmas together. Idalia Wilfred Ephraim

  • February 10, 2021

    I randomly stopped by your site but you are really successful Kiri Melvyn Katlaps

  • February 10, 2021

    You have made some decent points there. I checked on the web to find out more about the issue and found most individuals will go along with your views on this website. Mirelle Wood Ciaphus

  • February 10, 2021

    I simply wanted to take a moment to allow you recognize that I more than happy I discovered this blog post on your blog site. You have actually exceeded as well as beyond in your research. I hope to learn more articles about this topic on your blog site in the future. Thank you a lot for ensuring I do not have to search the web for this subject any much longer. Myra Gregoire Blaise

  • February 13, 2021

    It is in reality a nice and helpful piece of information. I am satisfied that you just shared this useful info with us. Please keep us up to date like this. Thank you for sharing. Cloris Minor Cynarra

  • February 13, 2021

    lucrare-licenta EU, neata adrian valentin , sc creativ trd srl , teapa, plagiat Eveleen Augusto Astra

  • February 15, 2021

    I really liked your blog post. Thanks for creating it. I’m a huge supporter of your work. Rozella Dick Josephina

  • February 15, 2021

    Fastidious answer back in return of this issue with real arguments and describing everything regarding that. Allx Bendick Halda

  • May 16, 2021

    storno brzinol

    This really answered my problem, thank you!


  • August 18, 2021


    Hello There. I found your blog using msn. This is a very well written article.
    I will make sure to bookmark it and come back to read
    more of your useful information. Thanks for the post.

    I will certainly comeback.

    Have a look at my web page – instegram takipçi satın al

  • November 12, 2021

    … [Trackback]

    […] Here you can find 86030 more Information on that Topic: thegreeter.co.za/business-goals-that-make-sense/ […]

  • November 13, 2021

    bedava bonus

    thanks you very good

  • November 19, 2021

    … [Trackback]

    […] Here you will find 10789 additional Info on that Topic: thegreeter.co.za/business-goals-that-make-sense/ […]

  • November 25, 2021

    … [Trackback]

    […] Read More here on that Topic: thegreeter.co.za/business-goals-that-make-sense/ […]